作为商业广告, 金融物流中心, Kenya is the beating heart for international trade if you want to develop your business in the East 非洲n marketplace. With over 260 million people and a steady growth in many sectors it is a region with lots of potential.

经济增长

The Kenyan capital of Nairobi is home to more than 5,000 NGOs that operate in the region, and the city offers an abundance of opportunities. 此外, the Kenyan economy is pushed forward by urbanisation, 结构性改革, 基础设施投资, a sustainable expansion in consumer services, and the integration in the intergovernmental East 非洲 Community. 不过, the country still faces a number of challenges that weigh on this progress, 比如欺诈, 腐败和高犯罪率.

Opportunities for Swedish companies

Kenya offers many opportunities for Swedish companies in a myriad of sectors, 比如能源, ICT, 电信 and infrastructure. The growing middle class in the country also increases the demand for consumer goods. Kenya is an important partner for PG电子官方免费下载 in Eastern 非洲. More than 50 Swedish companies have an office in Nairobi where they run their business activity for both Kenya and other countries in the region.

我们如何提供帮助

Swedish companies that want to expand to Kenya can count on the network and advice of our Nairobi office. It was established in 2007 and is also responsible for several neighbouring markets, including Ethiopia, Rwanda, Tanzania, Uganda and DR Congo. Nairobi is also the hub office for our market area 非洲, and there is a close collaboration with our offices in Johannesburg and Casablanca.

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玛德琳·弗里斯·马蒂内勒

肯尼亚贸易专员
What are the main advantages for expansion in Kenya and East 非洲?

Kenya has a well-functioning market economy with free press, robust democratic processes and a strong civil society. 这个国家正在迅速发展, with an enthusiastic and fast-growing middle class that is curious about 欧洲an goods. 英语 is the dominant language in education, 政治与商业, and despite the long distance to 欧洲, cultural differences are smaller than you might think at first glance.

Companies that offer cost-effective solutions should see East 非洲 as a growth opportunity. Goods and services that help local businesses to increase their efficiency have great potential to gain a significant market share. There is also a major need for 基础设施投资, 医疗保健, and in a variety of projects that are financed by aid, development banks and donor organisations.

What are the risks and challenges companies may face in Kenya and East 非洲?

Working in developing markets always implies a certain level of risk. 在肯尼亚,安全可能是一个问题, 因为路况不好, crime, and even terrorism create a potential danger. There are also major challenges in terms of compliance, 比如腐败, fraud and difficulties in gaining access to information on ownership, 会计和流程. Payments are not always in line with Western 欧洲an expectations, and sometimes Eastern 非洲n partners pay late or not at all. To manage these risks, strong local partners and close control on local 操作 are necessary.

Are there any cultural aspects to consider?

市场占有率很重要, since strong business relationships are mostly created through personal contact and physical meetings. A strong commitment, dedication to the market, and trust in partners is highly appreciated. Expressing your trust is seen as a validation of your partners’ services, reliability and support in case of problems.